About me. 

I'm the Director of Strategic Communication at the University of Kentucky. My team focuses on communications, marketing and the blending of new technologies to reach prospective and current students. I am a graduate (CV) and current Ph.D student at the University of Kentucky. I live in Lexington, KY with my wife, Piper and daughter, Lucy. The principle subjects of my research are:

  1. Digital mediated communications/computer mediated communication (CMC), technological communications as in social media, Internet and web communications both traditional and mobile
  2. Marketing and Strategic Communication with and emphasis on technology (MarTech), specifically CRM's and ESP's.
  3. Persuasion techniques, persuasive technologyMAIN Model for technological affordances and consumer behavior.
  4. Practical implications for agencies, educational institutions, non-profits, enterprises and individuals