Hi there! I'm the Director of Strategic Communication at the University of Kentucky. My team focuses on communications, marketing and the blending of new technologies to reach prospective and current students. I am a graduate (CV) and current Ph.D student at the University of Kentucky. I live in Lexington, KY with my wife, Piper and daughter, Lucy. The principle subjects of my research are:
- Digital mediated communications/computer mediated communication (CMC), technological communications as in social media, Internet and web communications both traditional and mobile
- Marketing and Strategic Communication with and emphasis on technology (MarTech), specifically CRM's and ESP's.
- Persuasion techniques, persuasive technology, MAIN Model for technological affordances and consumer behavior.
- Practical implications for agencies, educational institutions, non-profits, enterprises and individuals