Email Marketing | Desktop & Mobile

Digital Ads | Facebook | Conversions & Action 

 

Mobile. 

In partnership with agency designers and marketing we've developed new and engaging interfaces for new visitors to www.applyuk.com and www.seeblue.com

Tagboard

Developed an early partnership with the talented folks at Tagboard. This tool allows for social walls at events and venues. Tagboard specializes in large scale social sharing for athletic venues and stadiums. 

Drupal and CMS Transition

Executed the largest CMS transitions in University history. Over 6 primary domains with over 500 subsites were transitioned from flat HTML to Drupal CMS. Partnering with agency designers and developers, we were successful in building a custom interface built from the ground up using analytics, focus groups and user testing. 

www.applyuk.com - www.uky.edu/Registrar - www.uky.edu/FinancialAid 

Analytics and User Experience

Action-based analytics are important as we are constantly revising and updating content. We leverage www.chartbeat.com & www.mouseflow.com to monitor user behavior and habits across all assets. 

Integrated Strategic Communications Database

www.uky.edu/iscdb (password protected) 
In an effort to capture communications, events and publications that take place,  this Drupal-based website was created to facilitate an overview of all communications and direct marketing activities within the organization. 

 

From Combat to Kentucky

www.c2ky.org